International Project Management
The 1992 Barcelona Olympic Games presented a real challenge in many
ways. One was how does the Olympic Committee produce a decidedly
American sport such as Baseball for an International audience? Our
President was chosen to manage the 2 Baseball Venues. His knowledge of
the sport and broadcasting was a great match...and his ability to speak
Spanish made managing his staff of more than 75 a non-issue. This venue
was the first international use of HDTV which made broadcast history
when linked with the digital production truck used for the World feed.
Although there were many projects between them, a recent project for
King Abdullah II of Jordan also frames our experience. A live event in
Amman showcasing the IT Community of the country featuring a video
production shot on location in 7 countries on 3 continents with 4
different camera crews. We were responsible for both the event, which
hosted more than 200 IT industry leaders including Apple, Oracle and
Microsoft, and the large screen video projection of the piece. Re-cut
and assembled as an infomercial the piece is being placed on commercial
television throughout the MENA region. Another example of our
international ability is a recent project consulting to the Prime
Minister of Poland as a Media Specialist working directly with this
leader and his ministers mentoring them in media training (on camera),
press conferences and instigating a series of Town Hall Meetings which
resulted in a 20 point increase in the Prime Minister's approval
rating. Another project worthy of mention is our work for the Aqaba
Special Economic Zone in Jordan. Management of the entire
Communications Component, on behalf of Pricewaterhouse Coopers for this
landmark enterprise was our responsibility. Working under the auspices
of the Prime Minister's office and the Palace as well as with the
private sector, our consulting services included a Communications
Strategic Plan, Media Training and Core Message Development seminars.
Additional work was done in the realm of advertising, promotion and
media relations as required by the Board of Commissioners for the Zone.
While working as the Resident Advisor to Broadcast Media in Bosnia
& Hercegovina for 10 months during 2002, Canter worked with private
radio and television stations mentoring them on programming,
production, marketing and management techniques. Chief among his
clients are Mreza Plus the most successful private television network
in BiH. While ratings leaders in entertainment programming since their
launch in August of 2001 - he guided in the expanded formulation of
staff and facilities, developing program concepts and building their
newsroom in order to launch a national, nightly Evening News Program to
service both the Federation and the Republika Srpska offering
objective, fair and professional journalism to the residents of this
former Yugoslavian republic. Headquartered in Sarajevo, Canter
designed, developed and administered a program for live, daily reports
from The ICTY in The Hague covering events surrounding the Milosevic
Trial and led his clients in the first ever commercially successful
broadcast endeavor related to national elections in BiH.
Moving to Yerevan in late 2002, Canter became Chief of Party for the
Internews Network Armenia Civil Society Program. A USAID project then
in its 7th year, he led the program through the steps from sub-grant,
donor recipient to becoming a sustainable, self-sufficient freestanding
NGO. This was accomplished through the creation of a fee-for-services
entity that would provide a self-funding mechanism for the NGO through
a continuation of services to the commercial clients that he developed,
including other USAID implementing partners as well as local and
international businesses and organizations. Managing a local staff
consisting of more than 45 broadcast and production professionals the
project produced a weekly, trilateral [magazine style] television show
with sister projects in Georgia and Azerbaijan as well as a weekly
single-theme talk show, investigative reports and numerous radio
productions - as well as staging national journalism and production
competitions. Working with both private and public broadcasters, the
Internews project conducted more than 35 weeks of advanced journalism
and production seminars and workshops with leading international
consultants and trainers each year. Facilities include NLE editing
suites, off-line bays, digital audio production, a 3-camera studio and
advanced computer graphic production capabilities. Numerous projects
created and produced under the Internews Armenia banner have received
international recognition. Lastly, the work of this program
inconjunction with other international donor organizations resulted in
changes, through advocacy, in the Mass Media Law, the Radio & TV
Commission Law and the establishment of a Freedom Of Information Act.
In February of 2005, Internews Armenia launched itself as a completely
sustainable entity serving the commercial community of Armenia and
international clientele while still serving the broadcast community
that they had supported for more than eight years.
Under a contract to Nathan Associates and JE Austin Associates
Canter traveled to Colombo, Sri Lanka in February of 2005. Initially
brought on to assess the Visitor Industry vis-a-vis a movement to
encourage tourism post-tsunami, a plan was designed and presented to
USAID within a week of his arrival, which resulted in an immediate $3.5
million award being granted to the project to implement the Outreach
Campaign that he had created. Incorporating a value added element to
the upcoming Visitor Industry Trade Fair in Berlin, Germany [ITB], he
was able to form a stronger synergy between the private sector industry
that he represented and the Sri Lanka Tourist Board [Government] to
leverage the overall positioning and strategy of the industry. The
project identified and linked local advertising and promotion expertise
in a public/private partnership to launch a campaign that focuses on
both the people of Sri Lanka while simultaneously targeting known
visitor markets in Western & Northern Europe and India with
provisions to explore new regions in North America. With the unanimous
sign-off of the private sector, Canter created an action plan that
included a separate but equal ad campaign for the India Marketplace to
work in parallel with activity on-going in Western Europe and
re-positioned the working relationship between the government funded
Sri Lanka Tourist Board and the Visitor Industry at a new, synergistic
level. Handing off the
project to his team of Sri Lankan experts after 8 months, the project
continued with visible results including sustained visitor numbers and
was highlighted by an increase in the employment numbers for the
hospitality and related tourist industries of this country in the 12
months following the tsunami of 2004.
Accepting an offer from Development Alternatives Incorporated [DAI]
of Bethesda, Maryland to be part of a start-up USAID business
development project in Jakarta, Indonesia, Canter joined a team of
ExPats and local experts to launch a Competitiveness Project in
November, 2005. This $20 million program would work with SME's
throughout Indonesia, to focus on industry wide [value chain] Cluster
development. Forming, and leading, a team of five local Marketing
Communications Advisors who would work out of a series of Regional
Competitiveness Centers, Canter's work as the project's Senior
Communications Advisor will be to develop a series of national messages
that would inform, educate and make Indonesia aware of the mission of
The SENADA Program. Government relations, media relations and public
awareness are the three components of his program that are to be put in
play during the first year of operation. The SENADA event that would
highlight and position the project will be a National Competitiveness
Forum that will be designed, developed and organized by Canter and his
team at the first anniversary. This is the first such project
[Competitiveness/Cluster Development] undertaken by this USAID Mission
and will become the focus of much scrutiny by the people, the media and
the government of Indonesia, who will be a very visible partner of
SENADA during the next four years.
Joining a new USAID funded project in July of 2006 in Amman, Canter
is working within the Ministry of Finance to help design and implement
a Public Outreach and Education program for the people of Jordan.
Consulting directly with the Deputy Prime Minister [who is also the
Minister of Finance] on the re-drafting of the Tax Code, the
requirement was to go beyond simple changes to the law and engage the
people of Jordan who have enjoyed a system of tax holidays that were
about to be eliminated. Various sectors of the country public and
private, were introduced to factual, timely and simplified information
about the changes to the system which allowed for a direct involvement
with the Government for the first time since the introduction of a tax
system in 1985.
Underscoring the message was the request to accept the improved,
unified code and underscore one's obligation and duty to support the
country, through the payment of taxes. This stance was in direct
response to the Palace's new National Agenda, positioning the Minister
and his senior staff as representatives of, and available to, the
people of Jordan. A complex plan for dissemination of changes was
designed, created and delivered to a varied group of stakeholders
utilizing a diverse set of collateral, positioned through a full
faceted mass media campaign and series of one-on-one, people-to-people
presentations organized and managed by Canter and involving the Prime
Minister, the Minister of Finance and his Director General of the Tax
Department.
Additionally, the Bearing Point team, who holds this contract with
USAID, will be working to reform the tax policy and administration of
the Ministry as well as to implement a new system of Results Oriented
Budgeting. Working out of the Ministry allowed Canter daily contact
with his Government of Jordan counterparts and proved to be the key to
this successful campaign. The foundation of the campaign is to enable
the Government to work closer with the Lower House of the Parliament,
who were at odds with the new regulations due to historical differences.
Media Communications Consultant; SOS International, Department of
Defense Contractor, Global Awards Portfolio. Working across this firm's
entire global portfolio, answering directly to the COO, to improve
media & client relations, branding and marketing communications and
to assume management of a cyber document repository housed within a
portal designed for their Foreign Media Relations Program. Mentoring a
group of international media analysts in their 24/7/365 monitoring of
open source venues for the DoD. Also consulting to the Business
Development, Capture and Proposal Departments of this multi-national,
Information Operations and Strategic Communications services firm
located in New York, Virginia and Iraq.
Television Series Production
In our 20th year as a production entity, we have been the creators,
producers and distributors of 4 television series. One of our first,
Bodies in Motion, is the longest running exercise show on television.
Another was a weekly real estate show which generated more than 12
offers a week on showcased homes over its 26 week run. The pilot
episode for an Outdoors show which became a cornerstone of the
successful ESPN Outdoors Series was produced and directed by our
president, in 1996, and is still airing on a weekly basis. And, in 1999
a bi-lingual national sports special was produced and aired on an
syndicated network of more than 125 stations including the top 5
marketplaces. Baseball: The Spanish Dream was the first
national sports special to be broadcast in Spanish and English and
highlighted current and former stars of the game.
In the summer of 2001, a series of infomercials The Vieques Videos
were produced for the United States Navy. Shot on location in Puerto
Rico and Washington DC these shows delivered the integral elements of
decision to the people who would be casting the votes about their home,
La Isla Nina - Vieques. Produced entirely in Spanish (an English
version is available) these shows highlighted, in a balanced and fair
way, the issues. Environment, Health and Economy as well as an anchor
show which covered the history, status quo and future of the crucial
relationship between the U.S. Navy and the people of Puerto Rico who
live on the island of Vieques were presented. An international crew
consisting of Puerto Rican television production professionals joined
the TLG crew to produce this video series under the supervision of
Production Executive and writer, Bill Canter.
Clients Served
The following is a partial list of our clients served: ABC
Television, Aloha Airlines, American Airlines, Aston Hotels &
Resorts, AT&T [New York], Avis, Bank of Hawaii, BBC, The Baseball
Network, Burson-Marsteller [New York], Carlson Group [New York], Cathay
Pacific Airlines [Hong Kong], Chancellery of the Prime Minister
[Poland], CBS Television, Chemonics International, Chevron USA, CNN,
DuPont Corporation, Eastman Kodak Company [New York], ESPN, First
Family of Travel [Chicago], Gannett Communications, Grey Advertising
[Chicago], Hashimite Kingdom [Jordan], Hawaii Department of Education,
Hawaii Maritime Center, Hawaiian Airlines, Hawaiian Tel/GTE, HBO, Hill
& Knowlton [Washington DC], Hyatt Hotels, International Executive
Services Corporation, Jordan-United States Business Partnership, King
Hussein Foundation [Jordan], Major League Baseball International, MSG
Engineering [Cairo], MSA Advertising [London], NBC Television, National
Restaurant Association, National Rifle Association, Pacific Resources
Inc, Paramount Studios, PGA Tour Productions, PriceWaterHouse Coopers,
Retirement Living Television, Reuters, Seattle Natural Gas, Sheraton
Hotels & Resorts, Showtime Network, SOS International, Tropical
Rental Cars, United Airlines, Universal Studios, Warner Brothers, Xenex
Corporation [Sweden].